MARKETING CHANNEL
  • EVEN THOUGH SOCIAL NETWORK IS ONE OF MY FAVORITE MOVIES , THE SAYINGS " IF YOU BUILD IT , THEY WILL COME " SADLY DOESNT APPLY TO CONTENT MARKETING. TOO OFTEN WE FORGET THAT CONTENT MARKETING CONSIST OF TWO KEYWORDS - CONTENT AND MARKETINGCREATING CONTENT IS USUALLY THE MOST FULFILLING AND ENJOYABLE PART OF A MARKETERS JOBEVEN THOUGH THE SOCIAL NETWORK IS ONE OF MY FAVORITE MOVIES THE SAYINGS , " IF YOU BUILD IT THEY WILL COME " SADLY DOESNT APPLY TO CONTENT MARKETING . TOO OFTEN WE FORGET THAT CONTENT MARKETING CONSIST OF TWO KEYWORD . CONTENT AND MARKETING . CREATING CONTENT IS USUALLY THE MOST FULFILLNG AND ENJOYABLE PART OF THE MARKETERS JOB BUT DISTURBING THAT CONTENT IS THAT CRUCIAL FOR YOUR MARKETING SUCCESS BECAUSE IF NO ONE SEES YOYR CONTENT , THEY DEFINATELY WONT COME TO HELP YOU DETERMINE WHICH MARKETING CHANNELS YOU SHOULD DISTRIBUTE YOUR CONTENT THROUGH , WE HAVE PUT TOGETHER A LIST OF THE MARKETING CHANNELS TO FOCUS ON 2020SO HERE ARE THE MARKETING CHANNELS TO FOCUS ON TO LEARN ABOUT THE MARKETING CHANNELS THAT CAN AMPLIFY YOUR REACH AND REVENUE
  • MARKETING CHANNELS1 INBOUND MARKETING - IT INCLUDES BLOGS , GUIDES , CASE STUDIES , WEBINARS , SEARCH ENGINE OPTIMIZATION2 OUTBOUND MARKETING - IT INCLUDES ADVERTISING , PUBLIC RELATIONS , EVENTS , PAY PER CLICK3 EMAILS - IT HAS NEWSLETTER , PRODUCTS , UPDATES , CAMPAIGNS4 SOCIAL MEDIA - IT INCLUDES FACEBOOK , LINKED IN , TWITTER , INSTAGRAM
  • SO HERE WE STARTS WITH THE INBOUND MARKETING,
  • INBOUND MARKETING IS A PROCESS WITH SEVERAL FACTORS WHICH INCLUDES1 TURNING STRANGERS INTO VISITORS BY ATTRACTING THEM THROUGH VARIOUS CHANNELS AND MEDIA2 TURNING VISITORS INTO LEAD BY ENTICING THEM WITH CALLS TO ACTION ON YOUR LANDING PAGES3 TURNING LEADS INTO CUSTOMERS BY CLOSING THE DEAL WITH TWO WAY CONVERSION4 TURN CUSTOMERS INTO TESTIMONIALS BY EXCEEDING THEIR EXPECTATION AND ENCOURAGING THEM TO REFER MORE STRANGER
  • NOW COMING TO OUTBOUND MARKETING
  • OUTBOUND MARKETING REFERS TO ANY KIND OF MARKETING WHERE COMPANY INITIATES THE CONVERSATION AND SEND ITS MESSAGE OUT TO AN AUDIENCE . OUTBOUND MARKETING EXAMPLES INCLUDES MORE TRADITIONAL FORMS OF MARKETING AND ADVERTISING SUCH AS TV COMMERCIAL , RADIO , ADVERTISEMENT { NEWSPAPERS ADS , MAGAZINES , ADS , BROCHURES , CATALOGS , ETC }
  • OUTBOUND MARKETING IS THE OPPOSITE OF INBOUND MARKETING , WHERE THE CUSTOMERS FINDS YOU WHEN THEY NEED YOU . EXAMPLES OF INBOUND MARKETING INCLUDES BLOGS , SEO , CONTENT ETC WHERE IN OUTBOUND MARKETING IS GENERALLY HARDER TO TRACK AND LESS PROFITABLE THAN INBOUND MARKETING , YET IRONICALLY , OFGANIZATIONS STILL SPEND AS MUCH 90 % OF THEIR MARKETING BUDGET ON OUTBOUND MARKETING .
  • NOW WE START WITH THE EMAIL MARKEITNG CHANNEL
  • EMAIL MARKETING IS HIGHLY EFFECTIVE DIGITAL MARKETING STRATEGY OF SENDING MAILS TO PROSPECTS AND CUSTOMERS . EFFECTIVE MARKETING EMAILS CONVERT PROSPECTS INTO CUSTOMERS , AND THEN TURN ONE TIME BUYER INTO LOYAL RAVING FANSTHIS DAYS ARE REALLY FOR THOSE WHO ARE READY TO COMMIT TO EMAIL MARKETING . IF YOU ENSURE TO WHOM YOU HAVE TO TARGET THEN YOU ARE GOOD TO GO .THE TOOL MAILCHEAP , POPULAR EMAIL MARKETING SOFTWARE IT IS GREAT FOR PEOPLE WHO ARE JUST STARTING OUT , AS IT IS EASY TO SET UP AND IT PROVIDES AN INTUTIVE USER INTERFACE YOU CAN ALSO ADD NEW SUBSCRIBER TO SPECIFIC SEGMENT USING MAILCHEAP GROUPS AND OPTIONMASTER
  • SOCIAL MEDIA MARKETING CHANNEL
  • SOCIAL MEDIA PLAYS FUNDAMENTAL ROLE IN CONTENT MARKETING PERFOMANCE AND SUCCESS , ALLOWING CONTENT MARKETERS TO BUILD BRAND AWARENESS , INFLUENCE PROSPECTS AND ULTIMATELY DRIVE RETURN AT EVERY STAGE OF THE SALES FUNNEL NOT ONLY IN THE SOCIAL PLACE TO MEET TARGET BUYERS BEFORE THEY ARE IN MARKET , IT IS THE PLACE TO BUILD AND NURTURE RELATIONSHIP WITH EXISTING CUSTOMERS THROUGH THE CONTENT THEY CARE ABOUT BEFORE URGING THEM TO TAKE AN ACTION
  • WHEM LEAVERAGED CORRECTLY , SOCIAL MEDIA CAN HELP YOU :
  • 1 GROW AND CREATE AND AUDIENCE2 BUILD BRAND AWARENESS3 FIND AND ATTRACT POTENTIAL CUSTOMERS4 INCREASE TRAFFIC TO CONTENT HUBS5 DRIVE CONVERSION AND BUSINESS
  • OFCOURSE THAT IT EASIER SAID THAN DONE BUT BY FIRST CREATING A DOCUMENTED , FULL FUNNEL STRATEGY THATS FULLY INTEGRATED WITH YOUR CONTENT MARKETING PROGRAMME , YOU WILL SET YOURSELF UP TO ACHIEVE YOUR GOALS
  • Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy
  • When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.
  • Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. They also attempted to build connections with their customers. For example:

    Way of digital content marketing

    Combination of the supply chain and the users' experience

    The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately. In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos.
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2 comments on “MARKETING CHANNEL

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